Businesses have been performing surveys for a long time so they can examine and compare the products they offer with the product offered by their competitors. They like to know whether people consider them a provider of good quality products and what brand new products or improvements in existing product they want.
These firms have been utilizing door-to-door surveys, randomly stopping individuals in shopping centers and malls, telephone surveys, direct mail surveys, and now online surveys. The businesses realize that they are going to need to offer consumers some forms of incentive so they will take the time to participate in the survey and also to give their truthful opinions. This is actually the origin of the online surveys era.
In 2006, there were around 212,000 persons employed fulltime in the market research industry according to the Department of Labor statistics as well as the number is steadily growing. That amount does not include people who make money taking online surveys. Most industries make use of internet surveys the market for a prospective new product. If there is little or zero interest in the product, they will save a whole lot by finding that out prior to they spend 1000's on the preliminary research as well as development.
Since the rivalry for the consumer's hard earned dollar is intense, every business wants access to trusted consumer data which is important to their bottom line. As a result, businesses are willing to pay a fair sum of money for individuals that fit particular target groups that can provide relevant and reliable data.
This particular trend has provided a fantastic opportunity for people that want to make extra money for taking paid surveys. Paid Survey Sites It is a great job for housewives, retired folks and anybody who has a little spare time and likes to share their thoughts.
5 Methods of Paid surveys
Let us do some online surveys evaluation. You will discover basically five methods for getting paid for taking online surveys: focus groups, telephone interviews, mailed paper surveys, in-person interviews and web based surveys. Let us look at each of them individually.
1. Focus Groups - A lot of companies use focus groups to determine how an audience responds to an advertising campaign before it's launched. The material is made available to the group and therefore the group discusses the response to the campaign. Companies often times have trained personnel watching the reactions of the group as well as the company frequently video tapes the session for later study as well. Discussion group engagement can pay up to $75 per hour.
2. Telephone Interviews - Companies use these when they need to get more detailed individual answers than are usually available with other methods. These interviews are often relatively short and merely cover a single topic. For instance, a particular cell phone application would be the topic of an interview, not the carrier or even the phone in general.
3. Mailed Paper Surveys - In this instance the company mails a comprehensive paper survey to the potential customer and requests them to complete it and send it back in a pre-addresses as well as pre-paid envelope. In case it is a lengthy survey, they will offer an incentive to fill out and return the survey. Unfortunately, these surveys currently have a very low response rate.
4. In-person Interviews - These are generally conducted in retail shops, shopping centers and malls. For instance, almost everyone has had a free sample of some kind food offered to you in a supermarket and the worker then asks your viewpoint about the food.
5. Paid Online Surveys - They're surveys that are conducted using survey software which is installed on web sites. Like all of the some, businesses pay for the survey being conducted. They're willing to pay the prospective customer simply because the response rate is really high and the true cost of the online survey is relatively low, it is a bargain for the company that produces accurate information